Donuts Launches Relevant Name Search (RNS)

Donuts Launches Relevant Name Search (RNS)

Unbiased, registry-neutral domain search service

Seattle – January 24, 2018 –  Donuts Inc., the global leader in new top-level Internet domains, today announced it has launched Relevant Name Search (RNS), a new domain search service for registrar and reseller customers. The result of extensive beta testing with eNom, Dreamhost, Dynadot and Name.com, RNS is architected to deliver a more complete and satisfying domain name search experience, which in turn can help drive higher end customer engagement and conversion.

“We have been using RNS for over a year, and it’s made a significant difference in the depth of our customer engagement,” said Michael Fountain, eNom. “Having invested heavily to drive traffic to our website, and in domain name diversity, we want to leverage our efforts to engage and convert visitors into customers. RNS helps our visitors find the right domain names quickly, which keeps them engaged and shopping.”

RNS delivers full flexibility and tuning for registrars and resellers, to adapt to their specific marketing and merchandising programs. Key features include:

  • Geotargeting to link promotions to visitors’ geographic locations
  • Search type segmentation to enable registrars to leverage market development funds for specific classes of searches
  • Customizable placements of specific TLDs within the search results suggestions, to support campaigns and promotions
  • Custom search support for key verticals that match customer demographics
  • Improved customer experience within RNS helps end customers cut through the noise, for more targeted, satisfactory search results

“We’re passionate about helping our registrar customers, and RNS is another example of our investments in innovation for their benefit,” said John Pollard, executive vice president and general manager of Donuts registry. “The industry needs an unbiased, configurable and flexible tool that does the best possible job of serving up the best, most relevant names for end customers.”

The Donuts RNS is a free service, readily available to all registrars and resellers looking to enhance their domain search results, and to have greater engagement with their website visitors.

“Domain search should be unbiased and comprehensive,” continued Pollard. “That’s why we are providing RNS free of charge. By encouraging widespread adoption, we can share and optimize search behaviors, to better assist registrars and resellers in their merchandising programs.”

Donuts RNS can be found at www.rns.domains. RNS is easy to deploy; it provides results via a single API call, which is easy to integrate.

This momentum comes on the heels of Donuts being named Number 1 in the Deloitte Fast 500.

About Donuts

Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains, and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe,  or .builders) or in broad-based generics (such as .social, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry. Donuts’ headquarters are in Kirkland, WA; it has offices in Denver, CO; Washington, DC; Dublin, Ireland and Beijing, China.