Donuts Sells Domain Name for $500,000

Donuts Sells Domain Name for $500,000

Largest premium new top-level domain sale to date

Seattle – January 23, 2018 –  Donuts Inc., the global leader in high-quality, new top-level Internet domains, today announced was acquired for $500,000, believed to be the largest sale to date for a premium new domain name. The sale was brokered by Donuts senior domain consultant Jebidiah Burnett. was acquired by Home.Loans LLC founder and chief executive officer Blake Janover, a serial entrepreneur, digital media visionary and capital markets innovator. Janover is launching the website; its primary focus is to be the Internet’s most complete, well organized, and responsive source for “all things home loans.”

“We are leading an industry transformation and starting in a small niche. It’s about putting the end user first and leveraging technology to empower consumers with as much knowledge and resources as possible, on an easy and intuitive platform. Our focus is user experience and empowerment.” said Blake Janover. “ is the ideal organic search term and digital media asset for this business. The website URL is the brand, which will help us drive awareness rapidly and cost-effectively. It creates an absolutely clear vision for the entirety of the site — we won’t be selling credit cards or car loans.” joins a portfolio of websites that includes: Multifamily.Loans, HUD.Loans, and CommercialRealEstate.Loans. The objectives of these businesses, says Janover, are to simplify and streamline complicated loan products, and provide access to more sources of more competitively-priced capital for consumers, multifamily investors and developers. These websites help loan seekers navigate complex lending alternatives to discover and select the best possible solution from a variety of financing products and lenders.

“We’re excited to be affiliated with yet another innovative business that’s leveraging the power of a Donuts premium name,” said Matt Overman, senior vice president of sales, Donuts. “Blake is an amazing entrepreneur with an outstanding track record launching new businesses. He purchased the best possible name for his new venture. We look forward to supporting the rapid growth and success of in its marketplace.”

Donuts premium domain consultants work closely with clients – entrepreneurs, domain investors, SMBs, Fortune 500 brands and more – to help them find the optimal domain names for their needs. The Donuts premium team has a proven track record, and deep industry experience and insights. Donuts data scientists maintain a living database of high-quality names which is thoroughly researched and analyzed using, among other things, domain industry data, social and economic market trends, and global search engine behavior. The Donuts premium database is continually augmented and updated to reflect real-world changes in inventory, SEO/SEM activity, and transactions.

This momentum comes on the heels of Donuts being named Number 1 in the Deloitte Fast 500.

About Donuts

Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains, and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe,  or .builders) or in broad-based generics (such as .life, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar is one of the most admired brands in the industry. Donuts’ headquarters are in Kirkland, WA; it has offices in Denver, CO; Washington, DC; Dublin, Ireland and Beijing, China.

About is participating in the Internet’s shift to a focus on value-add and user experience optimization. We are building the most comprehensive, single source website focused on home loans. Our platform is responsive, user friendly, well organized, kind of cute, and stuffed with awesome information, an extensive FAQ, and everything you need to know before buying or refinancing a home. Visit today to get educated on your home mortgage options!