Meaningful Connections

Seth Godin’s recent Q&A in The Drum highlights the many different ways for us to be thoughtful, engaged, responsible marketers. It’s inspiring to read questions from his readers (including our own John Pollard, EVP Donuts Registry!) and Seth’s thoughtful responses. In particular, the “privilege of talking to people who want to be talked to” is a really important tenet – one that Donuts takes seriously. We try every day to respect the responsibility that comes with the “opt-in” of our marketing outreach.

That privilege is another reason why new top-level domains are helping drive greater transparency and trust between people and businesses and their respective audiences. New domains convey more meaning, which in turn enable audiences to click on URLs with greater confidence, since they know where they’re going. In a world where online presence is mushrooming across multiple platforms, devices and touchpoints, managing digital identity can be an enormous challenge. Seth’s article is a great reminder not to lose sight of the fact that marketers should “treasure attention and trust and to use it on behalf of those we seek to serve.”

Words to live (and work) by.

Latest News

Donuts Domain Trend Report: AUGUST 2020

Compared to .com domain registrations in August 2020, SLDs registered on Donuts TLDs were shorter 26% of the time, and hyphenated...

Donuts Domains releases TrueName™. New brand provides more memorable, secure and available names than legacy domains.

The statistics are startling: seventy-six percent of businesses reported being a victim of a phishing attack in the last year, according to...

Donuts Domain Trend Report: JULY 2020

Compared to .com domain registrations in July 2020, SLDs registered on Donuts TLDs were shorter 26% of the time, and hyphenated SLDs were 18% less common.

Donuts Domain Trend Report: JUNE 2020

Compared to .com domain registrations in June 2020, SLDs registered on Donuts TLDs were shorter 29% of the time, and hyphenated SLDs were 48% less...