Meaningful Connections

Seth Godin’s recent Q&A in The Drum highlights the many different ways for us to be thoughtful, engaged, responsible marketers. It’s inspiring to read questions from his readers (including our own John Pollard, EVP Donuts Registry!) and Seth’s thoughtful responses. In particular, the “privilege of talking to people who want to be talked to” is a really important tenet – one that Donuts takes seriously. We try every day to respect the responsibility that comes with the “opt-in” of our marketing outreach.

That privilege is another reason why new top-level domains are helping drive greater transparency and trust between people and businesses and their respective audiences. New domains convey more meaning, which in turn enable audiences to click on URLs with greater confidence, since they know where they’re going. In a world where online presence is mushrooming across multiple platforms, devices and touchpoints, managing digital identity can be an enormous challenge. Seth’s article is a great reminder not to lose sight of the fact that marketers should “treasure attention and trust and to use it on behalf of those we seek to serve.”

Words to live (and work) by.

Latest News

Donuts Domain Trend Report: APRIL 2021

In the month of April 2021, SLDs registered on Donuts TLDs were 25% shorter and were hyphenated 5% less than .com domain registrations.

TrueName™ Domains Protect Online Identities by Including Phishing Protection with Each Registration

Crucial Service Blocks Homographic Domain Names to Prevent their Use in Malicious Web or Email Addresses BELLEVUE WA –...

Introducing TrueName™ Solutions: Helping Web Enablers Meet Customer Demand for Domains

Donuts is pleased to announce the launch of TrueName Solutions, a partnership program designed to help web enablers meet their customers’ domain...

Donuts Domain Trend Report: MARCH 2021

In the month of March 2021, SLDs registered on Donuts TLDs were 27% shorter and were hyphenated 7% less than .com domain registrations.